Anne had an "aha moment" when she astutely noticed that the accepted methods for teaching Helen to read were not working. The two of them were very important to each other. There was no quit in Anne as she was equally fiery and committed. It was slow going, and Helen kicked up quite a fuss.
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Helen spent her early years in darkness and confusion, but her family had the means to hire a young, determined woman named Anne Sullivan (herself visually impaired) to teach her how to read and write. As an infant, she lost her sight and hearing to an unknown illness. Borne shares their stories in the webinar: Maximizing the Business Impact of Data through Self-Service Insights Discovery.Helen Keller was a world-famous author, educator, and political activist. Learn how the companies in each of the examples in this post found their “Aha!” moment. As each of these data story types indicate, finding that “Aha!” moment in your data leads to business value. Final thoughtsĪnyone in your organization who uses digital information and data can make a positive impact on your business. Borne explains how simple insights and context led to a successful marketing campaign at the right place and the right time. By checking location data, companies can offer timely services. For example, a mobile cellular company tapped into the location data of its customers to create timely offerings.
He refers to data as the new space-time continuum that can provide that location information.Ī customer’s location can signal intent, such as what they need or want to do. In this mobile analytics world, the three most important things for customer intelligence and business intelligence are “location, location, location,” according to Dr.
Borne explains how that small gesture created a big boom for the airline company. Borne says, “If you see something in the data, say something. That’s really the true meaning of data democratization.” For example, a database engineer’s keen eye for detail resulted in a simple gesture of celebrating a child’s birthday on a flight. They need the opportunity to communicate to the right people and create value when they gain insights from the data-the “Aha!” moment.ĭr. Everyone in the company should have the ability to look at the data and be empowered to speak up. Data democratizationĬompanies can no longer afford to have just the data scientist or only those with data access to take action. He shares how the company timed promotions based on the previous purchase of an item that resulted in the increased sales of a more expensive item. Borne describes in the webinar, an electronics company experienced this situation that led them to a successful marketing campaign. For example, an increase in sales of one product and subsequent sales of a related, higher-priced product might determine the best time to upsell customers.Īs Dr. Data explorationīy observing behaviors and exploring data, you can discover how situations leverage each other. Borne explains what phenomenon caused it and what the company learned from it to create future business value. They can detect patterns or contextual events in the data that might result from an external event. These events present opportunities that can noticeably impact the performance of your business.Ĭonsider the example of a sales team at an organization that noticed a dip in sales over an entire day that trended across the US from coast to coast. Data explanationĪnyone in your organization can find insights, not just the data science team, machine learning engineers, or database people. Borne explains in the webinar how they did it and ended up saving an estimated $1 billion in customer value.
Once you pick up the signal, it can lead you to future sales and marketing opportunities.įor example, a financial services company discovered how to detect customer churn and prevent it by analyzing the number of times customers accessed their web account. The signal can be as simple as tracking the number of web clicks a customer makes to their account. Your data can give you the simplest signal or precursor about something big waiting to be found.
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